@font-face{font-family:'Barlow Condensed';font-style:normal;font-weight:400;font-display:swap;src:url('fonts/BarlowCondensed-Regular-Latin.woff2') format('woff2')}
@font-face{font-family:'Barlow Condensed';font-style:normal;font-weight:600;font-display:swap;src:url('fonts/BarlowCondensed-SemiBold-Latin.woff2') format('woff2')}
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.deck-footer{position:fixed;inset:auto 0 0;height:var(--footer);z-index:50;background:var(--paper);border-top:1px solid var(--line);padding:0 3vw;display:flex;align-items:center;gap:30px}.section-context{font-size:12px;letter-spacing:.035em;min-width:170px;max-width:42%;white-space:nowrap;overflow:hidden;text-overflow:ellipsis}.progress-track{height:2px;background:var(--line);flex:1}.progress-track i{display:block;height:2px;width:0;background:var(--red);transition:width .25s}.page-nav{display:flex;gap:17px;align-items:center;flex:none}.page-nav button{background:none;padding:6px 12px;font-size:24px;line-height:1}.page-nav span{font-size:12px;font-weight:bold;min-width:58px;text-align:center}
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.is-reading{overflow:auto}.is-reading .deck{position:relative;inset:auto;padding-top:var(--header);padding-bottom:var(--footer);height:auto;overflow:visible}.is-reading .slide{min-height:calc(100dvh - var(--header) - var(--footer));border-bottom:1px solid var(--line)}.is-reading .slide--opening{min-height:calc(100dvh - var(--header) - var(--footer))}.is-reading .deck-footer .progress-track{max-width:none}.motion-paused *,.motion-paused *::before,.motion-paused *::after{animation-play-state:paused!important;transition-duration:0s!important}.no-script{position:fixed;inset:20% 10%;background:white;padding:30px;z-index:100}
@media(min-width:1800px){.journey-item .crop-window,.journey-item .selection-preview{max-width:275px}.pair-grid .media img,.pair-grid .media video{height:440px}.option-col .selection-preview{height:390px;max-width:285px}}
@media(max-width:1180px){.header-project{display:none}.slide{padding:32px 4vw}.opening-layout{grid-template-columns:42% 58%}.opening-copy{padding:40px 20px 35px 4vw}.opening-copy h2{font-size:56px}.opening-copy .opening-promise{font-size:33px}.opening-copy .opening-text{font-size:17px}.opening-visual{padding:25px 25px 25px 10px}.split{gap:28px}.simple-step h3{font-size:28px}.simple-step p{font-size:15px}.matrix-variants{grid-template-columns:145px 1fr 1fr}.matrix-variants>div{padding:18px}.pair-grid .media img,.pair-grid .media video{height:310px}.journey-item h3{font-size:29px}}
@media(max-width:760px){:root{--header:64px;--footer:58px}body{font-size:16px}.site-header{padding:0 15px;gap:15px}.brand{width:110px}.toolbar{gap:0}.toolbar button{font-size:11px;padding:10px 8px}.toolbar .map-button{font-size:12px}#readingButton{display:none}#motionButton{font-size:0;min-width:36px}#motionButton:before{content:'Ⅱ';font-size:18px}#motionButton[aria-pressed=true]:before{content:'▶';font-size:15px}#fullscreenButton{font-size:23px;padding:7px}.slide{padding:28px 22px;min-height:100%;}.eyebrow{font-size:11px;letter-spacing:.08em}.kicker-line{flex-direction:column;gap:4px}.section-heading{display:block;margin-bottom:23px}h2{font-size:48px;line-height:1}.lead{font-size:17px;margin-top:17px}.split,.split--reverse,.split--wide-media{grid-template-columns:1fr;gap:26px}.body-copy{font-size:16px}.media img,.media video{max-height:55vh}.media figcaption{font-size:11px}.slide--opening{padding:0}.opening-layout{display:flex;flex-direction:column;min-height:100%}.opening-copy{padding:30px 22px 25px}.idea-number{font-size:118px;position:absolute;right:20px;top:24px;margin:0;opacity:.7}.opening-copy .idea-label{font-size:12px;margin:0 0 19px}.opening-copy h2{font-size:54px;max-width:78%;}.opening-copy .opening-promise{font-size:32px;margin-top:20px;max-width:100%}.opening-copy .opening-text{font-size:16px;max-width:100%;margin-top:17px}.opening-copy .opening-highlight{font-size:13px;margin-top:20px;padding-top:15px}.opening-copy .opening-note{font-size:11px}.opening-copy .opening-next{display:none}.opening-visual{padding:17px 15px 23px}.opening-visual img{width:100%;max-height:none}.opening-visual figcaption{max-width:100%;font-size:10px;margin-top:10px}.map-intro{grid-template-columns:1fr;gap:20px;margin-bottom:25px}.map-intro p{font-size:17px}.idea-map{grid-template-columns:1fr}.idea-link{grid-template-columns:54px 1fr 22px;padding:20px 0;gap:13px}.idea-link:nth-child(odd){margin-right:0}.idea-link .num{font-size:52px}.idea-link h3{font-size:31px}.idea-link p{font-size:14px}.image-journey{grid-template-columns:1fr;gap:29px}.journey-item{display:grid;grid-template-columns:130px 1fr;gap:0 18px;padding-top:15px}.journey-item .stage-label{grid-column:1/-1;margin-bottom:12px}.journey-item .crop-window,.journey-item .selection-preview{width:130px;grid-row:2/5;}.journey-item h3{font-size:30px;margin:0 0 10px}.journey-item p{font-size:14px}.journey-item .selection-preview{height:auto}.option-columns{grid-template-columns:1fr;gap:30px}.option-col p{font-size:16px}.option-col .selection-preview{height:410px}.simple-steps{grid-template-columns:1fr 1fr;gap:25px 18px}.simple-step{padding:16px 10px 0 0;margin:0;border:0;border-top:1px solid var(--line)}.simple-step h3{font-size:29px}.simple-step p{font-size:14px}.matrix-variants{grid-template-columns:1fr 1fr;gap:0}.matrix-variants .matrix-empty{display:none}.matrix-variants .matrix-head{font-size:25px;padding:13px 8px}.matrix-variants .matrix-axis{grid-column:1/-1;background:#ece6dc;font-size:22px;padding:12px;border-right:0}.matrix-variants .matrix-cell{padding:17px 12px}.matrix-variants .matrix-cell h3{font-size:26px}.matrix-variants .matrix-cell p{font-size:14px}.matrix-variants>div{border-right:1px solid var(--line)}.reference-text h3{font-size:34px;margin-top:5px}.reference-text .takeaway{font-size:30px}.reference-text p{font-size:16px}.rule-option{grid-template-columns:1fr;gap:12px;padding:20px 0}.rule-option h3{font-size:31px}.rule-option p{font-size:16px}.pair-grid{grid-template-columns:1fr;gap:30px}.pair-grid .media img,.pair-grid .media video{height:auto;max-height:52vh}.pair-grid .pair-text{font-size:15px}.battle-lineup{gap:9px}.battle-lineup img{height:215px}.numbered-line h3{font-size:29px}.numbered-line p{font-size:15px}.numbered-line{grid-template-columns:45px 1fr}.comparison{font-size:14px;margin-top:25px}.comparison th{font-size:10px;padding:10px 5px}.comparison td{padding:14px 6px}.comparison td:first-child{font-size:22px;width:34%}.comparison td .table-num{display:block;margin:0 0 5px}.next-steps{grid-template-columns:1fr;margin-top:30px}.next-step{border-right:0;border-bottom:1px solid var(--line);margin:0;padding:24px 0;display:grid;grid-template-columns:55px 1fr;gap:0 15px}.next-step .num{font-size:55px;grid-row:1/3;margin:0}.next-step h3{font-size:33px}.next-step p{font-size:16px;margin-top:14px}.partner-logos{gap:22px;margin-top:28px}.partner-logos img{width:85px;height:45px}.partner-logos img:last-child{width:100px}.reference-list{grid-template-columns:1fr}.reference-list a{font-size:15px}.deck-footer{padding:0 15px;gap:15px}.section-context{font-size:10px;min-width:0;max-width:40%;}.page-nav{gap:5px}.page-nav button{padding:6px 9px;font-size:25px}.page-nav span{font-size:11px;min-width:48px}.map-dialog{width:94vw;padding:24px}.map-dialog h2{font-size:48px}.map-dialog nav{grid-template-columns:1fr}.map-dialog .idea-link:nth-child(odd){margin-right:0}.map-dialog .idea-link{padding:16px 0}.demo-dialog{padding:16px;max-height:94dvh}.dialog-top{margin-bottom:18px}.dialog-top h2{font-size:31px}.demo-dialog:has(iframe){width:98vw;height:94dvh}.demo-body iframe{min-height:68dvh}.game-stage{padding:0;min-height:400px}.game-stage h3{font-size:36px}.game-stage .game-intro{font-size:15px}.game-target{width:180px}.answer-buttons{gap:8px}.answer-buttons button{font-size:13px}.revealed-results{gap:7px}.revealed-results img{height:220px}.reveal-slot{min-height:220px;font-size:35px}.game-feedback{font-size:32px}.benefit-item{grid-template-columns:45px 1fr}.benefit-item h3{font-size:29px}.benefit-item p{font-size:16px}.note{font-size:12px;margin-top:20px}.asset-credit{font-size:10px}.is-reading .slide{min-height:auto;padding-top:38px;padding-bottom:38px}.is-reading .slide--opening{padding:0;min-height:0}.loading h1{font-size:70px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*::before,*::after{animation:none!important;transition:none!important}.progress-track i{transition:none}}
/* Proporcao do comparativo original: cada metade tem 960 x 1411. */
.option-col .selection-preview{width:min(100%,260px);height:auto;aspect-ratio:.680/1}
@media(min-width:1800px){.option-col .selection-preview{width:min(100%,285px);height:auto}}
@media(max-width:760px){.option-col .selection-preview{width:min(100%,280px);height:auto}}
.footer-map{display:none;background:none;padding:5px 0;color:var(--ink);font-size:12px;font-weight:bold;white-space:nowrap}
.on-cover{--header:0px}.on-cover .site-header{display:none}.on-cover .section-context{display:none}.on-cover .footer-map{display:block}
.is-reading .slide--cover .rc-brandbar,.is-reading .slide--cover .rc-motion-toggle{display:none}
.scroll-cue{position:fixed;z-index:45;right:3vw;bottom:calc(var(--footer) + 12px);padding:9px 14px;background:var(--ink);color:var(--paper);font-size:12px;font-weight:bold;border:1px solid #fff7;box-shadow:0 2px 15px #0002}
.journey-item .crop-window,.journey-item .selection-preview{height:clamp(205px,calc(100dvh - 650px),360px);width:auto;max-width:none;aspect-ratio:.592/1}
.journey-item .selection-preview{aspect-ratio:.680/1}
@media(max-width:760px){.journey-item .crop-window,.journey-item .selection-preview{height:auto;width:130px;max-width:130px}.footer-map{font-size:11px}.scroll-cue{bottom:calc(var(--footer) + 9px);right:15px;font-size:11px;padding:8px 11px}}
/* Em notebooks, a explicacao usa a largura antes de pedir rolagem. */
@media(min-width:761px) and (max-height:850px){
 .slide:not(.slide--opening){padding-top:24px;padding-bottom:24px}
 .slide:not(.slide--opening) .eyebrow{margin-bottom:12px}
 .section-heading{margin-bottom:18px}
 .section-heading h2{font-size:clamp(46px,3.9vw,65px);line-height:1.02}
 .section-heading h2 br{display:none}
 .lead{font-size:18px;line-height:1.35;margin-top:10px}
 .note{margin-top:14px;padding-top:8px;font-size:13px;line-height:1.4}
 .actions{margin-top:14px}
 .actions .button{min-height:44px;padding:11px 18px}
 .option-columns{gap:32px}
 .option-col{display:grid;grid-template-columns:minmax(0,1fr) minmax(150px,190px);grid-template-rows:auto auto 1fr;gap:8px 18px;padding-top:14px}
 .option-col .option-label{grid-column:1;margin:0;font-size:11px}
 .option-col>h3{grid-column:1;font-size:33px;margin:0;align-self:start}
 .option-col>p:not(.option-label){grid-column:1;font-size:17px;line-height:1.4;margin:0;align-self:start}
 .option-col>.media{grid-column:2;grid-row:1/4}
 .option-col .selection-preview{height:clamp(230px,36vh,290px);width:auto;max-width:none;margin:0 auto;aspect-ratio:.680/1}
 .pair-grid{gap:30px}
 .pair-grid .pair-label{padding-top:10px;margin-bottom:12px;font-size:12px}
 .pair-grid .media img,.pair-grid .media video{height:clamp(220px,36vh,330px);max-height:42vh}
 .pair-grid .pair-text{font-size:16px;line-height:1.4;margin-top:12px}
 .pair-grid .media figcaption{font-size:12px;line-height:1.35;margin-top:8px}
 .pair-grid .asset-credit{margin-top:5px}
}
/* V02: clear alternatives, a director-led experience and a compact idea index. */
.simple-steps{grid-template-columns:repeat(var(--steps,4),1fr)}
.vote-modes{display:grid;grid-template-columns:1fr 1fr;gap:32px;margin-top:25px}
.vote-modes article{position:relative;min-width:0;border-top:2px solid var(--ink);padding:26px 28px 28px 0;overflow:hidden}
.vote-modes article+article{border-left:1px solid var(--line);padding-left:32px}
.vote-modes .option-label{font-size:12px;font-weight:bold;letter-spacing:.1em;color:var(--red);margin-bottom:38px}
.vote-modes .vote-mark{font:600 100px/.8 var(--display);color:#dfd8cc;display:block;margin-bottom:20px}
.vote-modes h3{font-size:39px;max-width:470px;margin-bottom:18px}
.vote-modes p:not(.option-label){font-size:19px;color:var(--muted);max-width:48ch}
.rule-banner{font:600 29px/1.2 var(--display);border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding:18px 0;margin-top:20px;color:var(--red)}
.director-format{display:grid;grid-template-columns:repeat(3,1fr);gap:30px;border-top:2px solid var(--ink);margin-top:25px}
.director-format article{padding:24px 28px 12px 0;border-right:1px solid var(--line)}
.director-format article:last-child{border:0;padding-right:0}
.director-format .stage-label{font-size:12px;font-weight:bold;letter-spacing:.08em;color:var(--red);margin-bottom:22px}
.director-format h3{font-size:36px;margin-bottom:16px}
.director-format p:not(.stage-label){font-size:18px;color:var(--muted);line-height:1.5}
.director-cues{display:grid;grid-template-columns:repeat(3,1fr);gap:0;margin-top:28px;background:var(--ink);color:var(--paper)}
.director-cues div{padding:22px 24px;border-right:1px solid #fff3;animation:cue-emphasis 9s infinite}
.director-cues div:nth-child(2){animation-delay:3s}.director-cues div:nth-child(3){animation-delay:6s;border:0}
.director-cues span{display:block;font-size:12px;letter-spacing:.12em;color:#cfc7b8;margin-bottom:12px}
.director-cues strong{font:600 29px/1.1 var(--display)}
@keyframes cue-emphasis{0%,29%{background:#d71920}34%,100%{background:#1a1917}}
#ideias .idea-map{grid-template-columns:1fr 1fr}
#ideias .idea-link{padding-top:19px;padding-bottom:19px}
#ideias .idea-link:last-child{grid-column:auto;max-width:none}
#ideias .idea-link:last-child h3{font-size:32px}
#comparar .comparison td{padding-top:14px;padding-bottom:14px}
#comparar .comparison td:first-child{font-size:27px}
.demo-caption{max-width:100ch}
@media(min-width:761px) and (max-height:850px){
 #ideias .map-intro{margin-bottom:22px;gap:30px}#ideias .map-intro h2{font-size:43px}#ideias .map-intro p{font-size:17px}
 #ideias .idea-link{padding-top:13px;padding-bottom:13px;grid-template-columns:56px 1fr 25px;gap:12px}#ideias .idea-link .num{font-size:47px}#ideias .idea-link h3,#ideias .idea-link:last-child h3{font-size:28px}#ideias .idea-link p{font-size:14px;margin-top:6px}#ideias .note{margin-top:12px}
 .vote-modes{margin-top:18px;gap:26px}.vote-modes article{padding-top:20px;padding-bottom:17px}.vote-modes .option-label{margin-bottom:20px}.vote-modes .vote-mark{font-size:68px;margin-bottom:17px}.vote-modes h3{font-size:33px}.vote-modes p:not(.option-label){font-size:17px}.rule-banner{font-size:26px;padding:13px 0;margin-top:12px}
 .director-format{gap:25px;margin-top:18px}.director-format article{padding-top:20px}.director-format .stage-label{margin-bottom:16px}.director-format h3{font-size:32px}.director-format p:not(.stage-label){font-size:17px;line-height:1.4}.director-cues{margin-top:20px}.director-cues div{padding:17px 20px}.director-cues strong{font-size:26px}
 #comparar .section-heading{margin-bottom:15px}#comparar .comparison{margin-top:15px;font-size:16px}#comparar .comparison td{padding:11px 15px}#comparar .comparison td:first-child{font-size:24px}#comparar .note{margin-top:15px}
 #proximos .next-steps{margin-top:28px}#proximos .next-step{padding-top:23px;padding-bottom:15px}#proximos .next-step .num{font-size:60px;margin-bottom:18px}#proximos .next-step h3{font-size:33px}#proximos .next-step p{font-size:17px;margin-top:14px}#proximos .partner-logos{margin-top:22px}
}
@media(max-width:760px){
 .simple-steps{grid-template-columns:1fr 1fr}.vote-modes{grid-template-columns:1fr;gap:20px}.vote-modes article,.vote-modes article+article{border-left:0;padding:22px 0}.vote-modes .option-label{margin-bottom:18px}.vote-modes .vote-mark{font-size:65px;margin-bottom:16px}.vote-modes h3{font-size:34px}.vote-modes p:not(.option-label){font-size:17px}.rule-banner{font-size:27px}
 .director-format{grid-template-columns:1fr;gap:0}.director-format article{border-right:0;border-bottom:1px solid var(--line);padding:23px 0}.director-format h3{font-size:32px}.director-format p:not(.stage-label){font-size:17px}.director-format .stage-label{margin-bottom:15px}.director-cues{grid-template-columns:1fr;margin-top:25px}.director-cues div{padding:18px 20px;border-right:0;border-bottom:1px solid #fff3}.director-cues strong{font-size:27px}
 #ideias .idea-map{grid-template-columns:1fr}#ideias .idea-link:last-child{grid-column:auto}#ideias .idea-link h3,#ideias .idea-link:last-child h3{font-size:30px}
 #comparar .comparison{font-size:14px}#comparar .comparison td{padding:13px 6px}#comparar .comparison td:first-child{font-size:22px}
}
@media(prefers-reduced-motion:reduce){.director-cues div{animation:none}.director-cues div:first-child{background:var(--red)}}
@media(min-width:761px) and (max-height:850px){
 .opening-copy{padding-top:30px;padding-bottom:27px}
 .idea-number{font-size:126px;margin-top:0;margin-bottom:24px}
 .opening-copy .idea-label{font-size:12px;margin-bottom:13px}
 .opening-copy h2{font-size:49px}
 .opening-copy .opening-promise{font-size:28px;margin-top:18px}
 .opening-copy .opening-text{font-size:16px;line-height:1.4;margin-top:17px}
 .opening-copy .opening-highlight{font-size:13px;margin-top:19px;padding-top:14px}
 .opening-copy .opening-note{font-size:11px;margin-top:8px}
 .slide--opening .opening-next{padding-top:18px;font-size:12px}
 .opening-visual{padding-top:25px;padding-bottom:24px}
}
.live-steps{border-top:2px solid var(--ink)}
.live-steps>div{padding:15px 0;border-bottom:1px solid var(--line)}
.live-steps .stage-label{font-size:11px;font-weight:bold;letter-spacing:.08em;color:var(--red);margin-bottom:9px}
.live-steps h3{font-size:30px;margin-bottom:9px}
.live-steps p:not(.stage-label){font-size:16px;color:var(--muted);line-height:1.4}
.live-proof{align-items:center}
.mirror-locations{align-items:center}
@media(min-width:761px){
 .option-col{display:grid;grid-template-columns:minmax(0,1fr) minmax(150px,235px);grid-template-rows:auto auto 1fr;gap:8px 18px;padding-top:14px}
 .option-col .option-label{grid-column:1;margin:0}
 .option-col>h3{grid-column:1;align-self:start;margin:0}
 .option-col>p:not(.option-label){grid-column:1;align-self:start;margin:0;line-height:1.4}
 .option-col>.media{grid-column:2;grid-row:1/4}
 .option-col .selection-preview{height:clamp(250px,35vh,350px);width:auto;max-width:none;margin:0 auto;aspect-ratio:.680/1}
}
@media(min-width:761px) and (max-height:850px){
 #look-referencia .media video,#dirigido-referencia .media video,#fachada-realizacao .media video{max-height:42vh}
 #memoria-referencia .media img{max-height:42vh}
 #memoria-jogo .media video{max-height:45vh}
 #memoria-variantes .matrix-variants{margin-top:19px}#memoria-variantes .matrix-variants>div{padding:13px 20px}
 #dirigido-cena .numbered-line{padding:14px 0}#dirigido-cena .numbered-line h3{font-size:29px}#dirigido-cena .numbered-line p{font-size:17px;line-height:1.4;margin-top:7px}
 .live-steps>div{padding:12px 0}.live-steps h3{font-size:28px}.live-steps p:not(.stage-label){font-size:16px}
 .mirror-locations .numbered-line{padding:14px 0}.mirror-locations .numbered-line h3{font-size:29px}.mirror-locations .numbered-line p{font-size:17px;line-height:1.4;margin-top:7px}
}
@media(max-width:760px){.live-steps>div{padding:16px 0}.live-steps h3{font-size:29px}.live-steps p:not(.stage-label){font-size:16px}}
@media(max-width:760px){.demo-dialog>.dialog-top{position:sticky;top:-16px;z-index:10;background:var(--paper);padding-top:8px;padding-bottom:12px;border-bottom:1px solid var(--line)}}
.reference-text p.micro{font-size:13px;line-height:1.45}
@media(min-width:761px) and (max-height:850px){.reference-text h3{font-size:34px;margin:12px 0}.reference-text .takeaway{font-size:30px;margin:18px 0}.reference-text p{font-size:17px;line-height:1.4}.reference-link{margin-top:15px}}

#memoria-jogo video{background:var(--paper)}